Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven Levitt and Stephen Dubner (2005)
Economist Steven Levitt and journalist Stephen Dubner examine the role incentives play in modern society. The authors use a variety of fascinating studies from sumo wrestling to the KKK to illustrate their points. Freakonomics is an entertaining read that makes you think in new ways about issues.

Go to the official book site for study guides, reviews, and articles on this bestselling title. Check out the authors' Freakonomics blog on the New York Times website. Malcolm Gladwell, author of The Tipping Point, discusses his Thoughts on Freakonomics.